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How can the pharma industry rebuild its image and position itself as a key industry in tomorrowâs marketplace?
Todayâs big pharma companies would have been almost unrecognisable ten years ago. No longer able to rely on patented drugs for their revenue streams, pharma companies have been diversifying into new products â from generics to animal health and consumer healthcare - and into new markets, especially the fast-growing Asian economies.
But is this trajectory sustainable in the long-term? And will R&D-led pharma ever be able to generate the profits of former decades?
Join the debate where top pharma players will share their thoughts on the out look for the pharma industry in the long term and discuss the business models for future success.