#InSituPathologists: how the #USCAP2015 meeting went viral on Twitter and founded the social media movement for the United States and Canadian Academy of Pathology

A healthcare social media research article published in Modern Pathology, January 13, 2017

Title
#InSituPathologists: how the #USCAP2015 meeting went viral on Twitter and founded the social media movement for the United States and Canadian Academy of Pathology
Authors (alpha)
David Cohen, David Terrano, Dibson D Gondim, Ed Uthman, Ibrahim Kulac, Jack Jacob, Jennifer L Hunt, Jennifer Stall, Jerad M. Gardner, Julie Teruya-Feldstein, Keith J Kaplan, Kimberly Jewett, Lauren N Stuart, Matthew J Wasco, Nicole D Riddle, Patrick S. Rush, Philip T Cagle, Rashna Meunier, Roseann I Wu, Samson W Fine, Sean R Williamson, Serdar Balci, Timothy Craig Allen, Xiaoyin u2018Sarau2019 Jiang
Published
January 13, 2017
Journal
Modern Pathology
Impact Factor
5.485
DOI
10.1038/modpathol.2016.223
Pubmed
28084341
Altmetric
A healthcare social media research article published in Modern Pathology, January 13, 2017

Abstract

Professional medical conferences over the past five years have seen an enormous increase in the use of Twitter in real-time, also known as "live-tweeting". At the United States and Canadian Academy of Pathology (USCAP) 2015 annual meeting, 24 attendees (the authors) volunteered to participate in a live-tweet group, the #InSituPathologists. This group, along with other attendees, kept the world updated via Twitter about the happenings at the annual meeting. There were 6,524 #USCAP2015 tweets made by 662 individual Twitter users; these generated 5,869,323 unique impressions (potential tweet-views) over a 13-day time span encompassing the dates of the annual meeting. Herein we document the successful implementation of the first official USCAP annual meeting live-tweet group, including the pros/cons of live-tweeting and other experiences of the original #InSituPathologists group members. No prior peer-reviewed publications to our knowledge have described in depth the use of an organized group to "live-tweet" a pathology meeting. We believe our group to be the first of its kind in the field of pathology.Modern Pathology advance online publication, 13 January 2017; doi:10.1038/modpathol.2016.223.

Altmetric

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